It’s no secret that pregnancy is an exciting yet anxious time, when expectant mothers turn to a variety of resources to inform their decisions about everything from health to maternity fashion and accessories. With over 15 patents in maternity clothing, an encyclopedic selection of fashions, and thousands of knowledgeable associates, Destination Maternity has the unique credibility to be a trusted resource during a stressful period. It has a track record that new maternity brands can’t match, and its exclusive focus on maternity needs sets it apart from mega-brands looking to enter the field. Maternity apparel and accessories are the only things Destination Maternity does – and it does them better than anyone else.
Because three brands exist under the Destination Maternity umbrella, we developed unique clothing for each that would express the core values, boost awareness, and drive sales via a direct response offer.
Destination Maternity was positioned as a one-stop source for every mother’s pregnancy needs. On the other hand, our creative for Motherhood Maternity showcased an affordable maternity brand that was unexpectedly stylish. Finally, our work for A Pea In The Pod, positioned it as a high-fashion brand for sophisticated moms who refuse to sacrifice style.