The Button Brigade: More Inclusive Button-Up Shirts

Background

In today’s world of ecommerce, traditional retailers need to find a way to thrive. Customers are continuing to shop online more and for a retailer, finding ways to innovate or increase margins can be a life saver.That’s why there has been an increased trend towards private labeling in the retail industry. Private labeling for retailers enables them to cut out brands and create their own lines of product. Instead of buying products at wholesale prices, they can buy at factory direct prices (through SewPilots).
 
 
Retails who traditionally buy wholesale, see an increased margin of almost 36% going direct to a factory. Everyone in the industry knows that brands need their own margin to survive. What most retailers don’t know is that going factory direct isn’t as hard as it once was.

For The Button Brigade, a retailer that sells buton-up T-shirts based in Florida, creating their own brand was a godsend. From their data, they knew which products would sell.With this in mind, then went out to create their own brands to increase their margins. The problem for them, manufacturing. Going factory direct has always been a challenge for retailers as dealing with overseas production can be a challenge.

Strategy

When The Button Brigade first heard of SourcePilots private label program, they jumped at the opportunity. What started with one product category, quickly turned into over seven.Through SourcePilots, The Button Brigade was able to produce their own line of T-shirts and more. Not only did they streamline production but they also increased their margins.This process enabled them to control their factory relationship and customer relationship directly at their doorstep.

With The Help of SewpPilots The Button-Up Brigade button-up T-Shirts are Soon To Be Available at Leading Big Box Retailers In Many Countries.

For any retailer looking to increase their margins, private labeling products should be your next stepping stone. There is no reason to wait, as ecommerce continues to push brands online.The revival of retail will be composed through private labeling. Be at the forefront, create your own brand, and increase your margins!

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